Sales teams in the UK health insurance industry are under pressure from all sides.
Customer acquisition is expensive, the market is crowded with comparison sites and legacy providers, and compliance requirements grow more complex every year. And while digital tools promise efficiency, many still fall short when it comes to reconnecting with past enquiries in a genuinely personal way.
Reactivating warm leads is still one of the most cost-effective ways to grow — if you can do it without wasting your team’s time.

Check the video above to see an old lead being revived by our trained AI agent
NeuroSales AI acts like a virtual sales assistant, reaching out to dormant leads in a casual, human-sounding way. No scripts, no robotic replies. Just a simple message checking in, offering something timely, and steering the conversation naturally.
In one recent example, the AI reintroduced the insurer, checked if the lead was still interested, mentioned a “first month free” offer, asked about their past cover, and arranged a callback — all without anyone in the team stepping in.
The conversation ends with a warm lead fully re-engaged and a follow-up call already scheduled — all handled by AI in a smooth, natural exchange.
Why it works so well
- It builds trust fast – with friendly, natural language that fits the tone of the health insurance sector
- It handles sensitive data carefully – keeping compliance in check throughout
- It hits the right moment – reactivating interest during key life events or renewal periods
What you get from using AI in your pipeline
- More deals from your existing database – no extra spend on lead gen
- No more wasted time – your team talks only to genuinely interested people
- A smoother sales process – leads arrive qualified, warmed up, and ready to chat

Curious what this would look like in your business?
We’ll show you — risk-free. There’s no upfront cost to get started. We only earn when you see results. And to keep things fair, we work with just one health insurer in each sub-sector of the UK market.
If you want to test this with your pipeline or see what sort of ROI it could unlock, book a demo or try our ROI calculator to run the numbers.
Let’s find out what your old leads are really worth.will soon be gone.